Chef Tony Mantuano, Spiaggia Restaurant and “Wine Bar Food”
PR Propels Chicago Celebrity Chef to National Fame
Print Coverage
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Situation Analysis
Chef Tony Mantuano, a James Beard Award-winning culinary force and acclaimed cookbook author, has helmed Chicago’s only four-star Italian restaurant Spiaggia for 25 years. Chef came to Quinn & Co. to take his Chicago celebrity status nationwide.
Creative Tactic
To accomplish his goal, we catered to the food media’s need for individually crafted pitches exclusive to them. We strategically pitched Chef Mantuano’s noteworthy happenings, including a new book, “Wine Bar Food” and a wine bar concept at the 2008 U.S. Open Tennis Tournament as well as recipes featuring seasonal and trend items. We also highlighted Spiaggia’s a-list celebrity clientele.
Results
As a result of Quinn & Co.’s in-the-know pitching style and cultivated media relationships, Chef Tony Mantuano continues to rise to nationally renowned chef status. Chef, Spiaggia, Cafe Spiaggia, and “Wine Bar Food” have been featured extensively in national and international print and broadcast media: New York Times (4x), Associated Press, USA Today, Food & Wine (2x), Bon Appetit, O, The Oprah Magazine, Gourmet, Wine Spectator, Cigar Aficionado, Vanity Fair Italy, The New York Daily News, The New York Post, New York Sun, People, “The Early Show,” “Bizarre Foods with Andrew Zimmern,” “Fox & Friends,” “Better TV,” RAI Italian News Network, Forbes.com, ForbesTraveler.com, Concierge.com, Epicurious.com, ZagatBuzz, Serious Eats, Martha Stewart Living Radio, Bravo’s “Top Chef Masters’,” ABC “Nightline,” NBC “Today Show,” Travel Channel, “The Martha Stewart Show,” ABC News Now and The Wall Street Journal.
In addition, these numerous media placements have helped drive business to Chef Mantuano’s Chicago restaurants as well as assist with sales of “Wine Bar Food,” which is now in its second printing.
