Quinn & Co. Practices Integrated PR.
We exist to help you achieve your goals and drive business.
We practice Integrated PR – inspired and impactful PR – in our core areas Food, Wine + Spirits, Real Estate and Travel.
It begins with knowing your goals, target audiences and key message points.
It’s research. Success begins with knowing “what’s so.” What are your strengths and weaknesses? What does your brand stand for? What does your audience want? What is your standing in social media? What has/hasn’t worked in the past? What can we learn from other brands and industries? From this data we formulate insights that inform the campaign.
It’s strategic. Everything we do has a purpose that serves your goals. Will this publication reach your target audience? Can a video advance your message? What is the customer experience? Let’s develop a call-to-action program to drive business. We need a BIG idea here.
It’s creative. Our biggest client successes are often driven by the creative ideas we bring to the table. This is something for which we are known. Before we talk about communications channels, we need something to broadcast. Once you have a WOW idea, all outlets become available. A great idea gets spread virally by the media, influencers and consumers.
It’s integrated communications. We strategically employ multiple communications channels – traditional and digital media, direct-to-consumers and others – to enhance and amplify all initiatives and advance your goals.
It’s more. Integrated PR employs lots of initiatives that fall outside of media to help you reach your target audiences. The “more” is as vast as one’s ability to think both sensibly and way-outside-the-box. It includes cross-promotional tie-ins with non-competing brands; on-site customer relations; advisory boards; focus groups; charity sponsorships; guerilla tactics; events; white papers; surveys; reports; top-ten lists; brand programs; signature elements; speaking opportunities; celebrity participation; promotional opportunities with the media, movies and TV, and, well…more.
It’s visioning. Visioning is a powerful tool. We know this first-hand because we vision for ourselves at Quinn & Co. What is your vision for your company, yourself, and your product? Now let’s map out a plan to get you there.
It’s branding. What is your brand and brand message? We help you build your brand, communicate it, and create an emotional connection between the brand and your targets.
It’s non-stop. We will never stop thinking, working, scratching our heads, pushing to make it better on your behalf. We like to operate in the flow. This is where our bliss kicks in.
It’s integrated marketing. We ask for a seat at your marketing table. Multiple brains working together can produce a better outcome. One person’s passing comment will trigger another’s WOW idea. A great idea can get realized and amplified in many forms across multiple disciplines – PR, advertising, website, customer service and sales, to name a few.
It’s measurable. At the end of the day we will measure our success against your goals. Did we drive business? Did we achieve our measurable goals? Did we more than pay for ourselves?
