Harnessing the power of pop culture is one of the best ways our clients can push (pun-intended) their way into mainstream media coverage. Whether it be celebrating the birth of a very royal baby (have you heard, it’s a boy!), developing a package in celebration of an annual holiday or creating special dishes with a current food fad (cronut French toast, anyone?); taking on the reigns of pop culture is a strategic way for PR initiatives to be creative and timely.
Using this strategy, here are examples on how our clients are nobly celebrating the addition of the royal family’s newest member:
The Waldorf Astoria New York invites mothers-to-be to enjoy a “Royal” babymoon of their own with accommodations in the hotel’s historic two-bedroom Royal Suite (the former residence of the Duke and Duchess of Windsor) and Guerlain Spa Couples Service complete with the “When You’re Expecting Massage.”
To celebrate Hawaii’s royal history and the birth of Great Britain’s new royal heir, the JW Marriott Ihilani Resort & Spa is blending both cultures by offering complimentary Pineapple Scones for all children under 12 during breakfast this. Parents can also enjoy the celebration and discuss parenting advice for Will and Kate over a special royalty-themed cocktail, the Pineapple Lullaby ($10).
The Westin Hilton Head Island Resort & Spa is offering a royal rollback off its Pea in a Pod prenatal treatment with a discount of 22 percent off, a nod to the official birth date of the royal prince.
JW Marriott Desert Springs Resort & Spa is celebrating royal baby fever by offering a complimentary room upgrade to any lucky guest with the same name as the royal prince from the month following the name announcement.
The Windsor Court Hotel in New Orleans presents a 20 percent discount on a special edition of this weekend’s afternoon tea with a themed menu comprising crown-shaped cookies and tea sandwiches and the addition of a non-alcoholic child’s cocktail called the “New Crown Toast.”