We’re in the age of digital innovation, and no one (brands included) wants to be the last to join the latest platform. Take Vine for example. With all of the hype surrounding the new app, familiarizing ourselves with it, and all of its six seconds of glory, to understand how its use can be maximized and best leveraged, is no longer an option, but a necessity.
Thanks to personal exploration and a bit of reading, here is a “best practices” outline to employ when using Vine:
Be Creative: The best Vines are the ones that are fun and unique!
Avoid Straight Six-Second Videos: who REALLY wants to watch something for six seconds? It’s just not long enough!
Embrace The Start/Stop Function: Although it might feel weird at first, just go with it and learn how it can truly make a Vine. Sure, minute details will be lost, but the viewer is going to get the picture.
Make a How-to: This is one of the greatest and easiest Vines to make. People love feeling involved and connected, and what better way to do that than to give them a glimpse of how something is made or done?
Go Behind-the-Scenes: Vine received a ton of attention during Fashion Week. All of a sudden snippets of designer shows, from the coveted first row seats, were instantly available to the masses.
Go Crazy: In a good way! Combine a how-to with a sneak-peak and have a famous chef make a Vine about his most popular dish. Or, depending upon your brand, perhaps you challenge someone to a Bear-Off just like Comedy Central and Urban Outfitters.
Make sense? Seem simple? The only way to know is to try it out! The point is, like all social media, these are simply guidelines. Yes, certain things work and others don’t based on the case and client. However, if you understand your audience and the medium you’re using, you can create interesting and strategic content that resonates with your target audience