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The Purple Lounge

Our blog is an extension of The Purple Couch's mojo. Through this blog, we share ideas, thoughts and trends related to PR, marketing, digital media, communications and branding with a larger community (hence a lounge instead of a sofa).


 

Interns Rock! Series – Spring 2012

 

Real world experience is priceless, especially for budding public relations (PR) professionals.  As the semester comes to end for our spring interns, we’d like to thank them for their hard and outstanding work.

Before they depart for their next adventure in PR, we’ve asked them to reflect on their experience here at Quinn & Co. Public Relations (Q&C).  Our final Interns Rock! series post is from Nick Schweers:  

My internship at Q&C in the real estate division has been an extremely rewarding experience. What I appreciate most about this opportunity is the assignments I’ve completed during my quick four months here.

After a short two weeks at Q&C, I already drafted up five pitches for major magazine publications. I started the process by researching editorial ideas and worked with my supervisor to come up with a direction for my pitches. After writing the pitches, I sent them to targeted journalists at the publications hoping I’d score a placement.

From that moment on, I completed multiple projects from the beginning research phase to the final product for multiple clients, gaining several media placements for my portfolio. It is always extremely motivating that the Q&C teams trust interns to go further than simply building media lists.  Plus, they are always willing to help in the beginning, middle and end phase of the writing process, providing helpful tips and tricks that I will take with me, after I graduate in May.

This internship allowed me to use all the skills I have learned the past four years in college, and see them come to life in an agency setting. I am so happy that I am surrounded by professionals who have mastered the fundamentals of public relations; eager to share their talents with the interns and help us grow professionally.

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Media Lead: Seeking Candidates for “Best Mom in the World”

 

We show our love to Moms every day, so to celebrate Mother’s Day we wanted to make it extra special with a dash of PR flavor.

If you pitched your Mom to be nominated for “Best Mom in the World,” what would be your subject line?   Check out our ideas for Q&C’s #1 Moms:

1.    World’s #1 Mom – Embarrassing Her Kids by Singing and Dancing in front of Friends

2.    World’s #1 Mom – A Woman Full of Wisdom.  She’s Always Right

3.    World’s #1 Mom – Her TLC is Better Than Any Modern Medicine

4.    World’s #1 Mom – Home Cooked Meals Every Time I Come Back Home

5.    World’s #1 Mom – Blurting Inappropriate Comments in Front of Friends

6.    World’s #1 Mom – Taught Me to be a Lady & Never Told Dad about the Lil Miss Mischief

7.    World’s #1 Mom – Can’t Cook or Bake but Boy Does She Know How to Shop

8.    World’s #1 Mom – Being Your Valentine Whether You’re Single Or Taken

9.    World’s #1 Mom – Best Bear-Hugs Whether I’ve Been Gone for Months or Hours

10.    World’s #1 Mom – Raising Her Daughters to Stand on Their Own Two Feet

11.    World’s #1 Mom – First to Call on My Birthday and Sing Hilariously Off-Key

12.    World’s #1 Mom – Cheering You at Your Best & Comforting You at Your Worst

13.    World’s #1 Mom – A Tribute to a Mom Who Died, Six Years Before Her Daughter Came to Understand the Many Gifts She Gave Her

14.    World’s #1 Mom – Still Kisses Me Goodnight Saying  “Sweet Dreams, Don’t Let the Bed Bugs Bite”

15.    World’s #1 Mom – Always Knows What To Say When the World is Upside Down

 

How would you pitch your Mom for the “Best Mom in the World?”

To all the Q&C Moms, we love you for putting up with us each and every day.
Happy Mother’s Day from Quinn & Co.!

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Interns Rock! Series – Spring 2012

 

Real world experience is priceless, especially for budding public relations (PR) professionals.  As the semester comes to end for our spring interns, we’d like to thank them for their hard and outstanding work.

Before they depart for their next adventure in PR, we’ve asked them to reflect on their experience here at Quinn & Co. Public Relations (Q&C).  Today’s Interns Rock! Series is from our MVP Danny Giametta:  

I have learned so much in my path towards becoming a PR professional during my internship at Q&C.  One of my favorite experiences was assisting with travel client EL AL Israel Airlines’ National Hamantaschen Eating Contest.

Initially I thought I would just be there to help the event run smoothly, from helping prep the stage to posting branded collateral and preparing contestants.  I also helped the team introduce contestants and EL AL’s representatives to the slew of attending media for interviews.

However, as the start of the event approached, we soon realized two contestants were missing and the client told me I was the man for the job!  I knew it was time for me to take the first place title for my Q&C family back at the office.

Could I beat professional eating champion Will “The Champ” Millender?  He already had more than a dozen eating competitions under his belt, and I was quite the newbie to professional eating!  As the contest commenced, I tore into the hamantaschen mound with cheers of support, especially from Florence Quinn.  Before I knew it, the agonizingly long five minutes were up and the epic competition was complete.  I had only managed to devour six cookies, while “The Champ” gobbled down 24!

Although I didn’t win, this was a great experience in learning how to set up, run and execute an amazing event.  Check out the feature on EL Al’s National Hamantaschen Contest from The Wall Street Journal here.

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Trending in 2012: Visual Storytelling

 

Staying on top of industry trends is a major key to success in public relations, especially when it comes to how we communicate.

Recently, our Q&C’ers shared an article from AGBeat about a breakout trend for 2012: visual storytelling.  Captivating consumers visually is more important than ever, especially with an influx of images streaming in our everyday lives through numerous mediums such as smartphones, tablets, apps and social media components that are now commonplace.

How can we target our audience through visual storytelling?  Provide end users with an experience that will keep them coming back for more, whether it is a mesmerizing Facebook timeline, unique and creative pinboards on Pinterest, or a sleek and well-designed app.

Our client JetSetter is known for showcasing the most stunning images of travel locales around the globe. The brand utilizes Pinterest as a platform to display a plethora of alluring photos with pinboards such as ‘Tantalizing Pools,’ ‘Feeling Beachy,’ ‘Dream Homes,’ and ‘The Great Outdoors.’ For more Jetsetter visualizations visit: http://pinterest.com/jetsetterphoto/.

Definitely check out the full article here for seven reasons supporting visual storytelling as a breakout trend.  Which reason is most compelling to you? Have you seen visual storytelling leading the way for your business?

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Interns Rock! Series – Spring 2012

 

Real world experience is priceless, especially for budding public relations professionals.  As the semester comes to end for our spring interns, we’d like to thank them for their hard and outstanding work.

Before they depart for their next adventure in PR, we’ve asked them to reflect on their experience here at Quinn & Co. Public Relations (Q&C).  Today’s Interns Rock! series is by the lovely Giovanna Moscoso:

Clipping and media lists, are two of the things I expected to do when I first accepted Q&C’s internship.  Pitching media, working with social media and creating press releases is much more of what I had the opportunity to do, and it feels great!

As an aspiring public relations professional, my main goal has always been to obtain as much experience possible in the industry.  With this in mind, I’ve completed a series of internships throughout my college career gaining experience in the various industries of the PR world.   One of the biggest differences between past internships and Quinn & Co. was the guidance I received from my supervisor and everyone on the team, my first day I was asked “What do you hope to get out of this experience, and how can we help you?”

Writing and social media were two of the main areas I was looking to strengthen.  Next thing I knew, I was creating social media posts daily for two clients Sky View Center and Sky View Parc and drafting press releases on luxury residential buildings.  What were once weaknesses are now two newly acquired skills to add to my resume.

I will never forget looking at my calendar and seeing that I was scheduled for a meet and greet with Florence Quinn, president and founder of Q&C.  That day, in addition to talking about her background in the industry, Florence actually wanted to hear about my experience and my opinions.  We discussed the topic of digital media and how PR is constantly changing; it made me feel like I was part of the staff, part of the Q&C team.

As my internship comes to an end, I will miss brainstorming in the dream room, huddles to discuss new trends, meetings with my supervisor and team, and laughs with the A-team.  Ultimately being part of a team, where your opinion matters.  I am truly grateful for the experience, advice and new skills I’m taking with me as I go out and get that entry-level position.

Below are some quotes from the team that I’ll always keep on the back of my mind:

“Your passion will always be your key to success.  Remember if you are not making mistakes, you are not pushing yourself!”  – Florence Quinn, president and founder of Quinn & Co.

“Never be afraid to ask questions, leave your ego at the door and most importantly, always stay positive.” – Suzanne Rosnowski, partner in the real estate division of Quinn & Co.

“Open up to new experiences and challenges, you will always gain something great from it.” – John Frazier, executive vice president in travel at Quinn & Co.

“Always think outside the box, and believe in yourself.” – Tathiana Rosado, senior account executive at Quinn & Co.

“Write down your goals, and you’ll see how you accomplish them.” – Allyns Melendez, vice president of operations at Quinn &Co.

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