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The Purple Lounge

Our blog is an extension of The Purple Couch's mojo. Through this blog, we share ideas, thoughts and trends related to PR, marketing, digital media, communications and branding with a larger community (hence a lounge instead of a sofa).


 

Interns Rock! Series – Spring 2012

 

Real world experience is priceless, especially for budding public relations professionals.  As the semester comes to end for our spring interns, we’d like to thank them for their hard and outstanding work.

Before they depart for their next adventure in PR, we’ve asked them to reflect on their experience here at Quinn & Co. Public Relations (Q&C).  Kicking off the Interns Rock! Series is Jessie Kramer:

 

I have always had a passion for travel, which is why I knew an internship at Q&C would be perfect!  At Q&C, I am a member of the travel team, where my opinions and ideas matter, and when it comes to travel I have so many ideas!  All interns are invited to join company-wide brainstorm sessions, where we are encouraged to voice our creative ideas for clients.  As an intern, I was initially hesitant to speak up, and then I remembered that I am a part of the team.  I shared ideas and was so happy that I did! In addition to overcoming my shyness, my ideas were pitched and are now part of the client’s PR plan!  I never knew how rewarding it could be to potentially see an idea come to life in an industry that I’m so passionate about.

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Quinn & Co. Profiled in O’Dwyer’s Guide to Social Media

 

Here at Quinn & Co. our staff is immersed in digital media each and every day. We help clients drive business and increase awareness using various social media tools including Facebook campaigns, Twitter, Pinterest, YouTube, video campaigns, SEO programs, online press rooms and blogging.

In the April 2012 issue of O’Dwyer’s, Quinn & Co. is profiled among top social media firms for our creative and strategic initiatives when developing integrated public relations programs.

A key example is the creation and implementation of a Facebook contest we developed and executed for Real Estate Weekly’s Most Influential Woman in Real Estate competition.

We were charged with the creating a contest to gain viewers’ interest and drive participation. To get our creative juices flowing we started an all-out brainstorming session. As a team we came up with the idea of a two-round contest, first a nomination round followed by a voting round.  We designed a plaque to be engraved for the winner, as an added incentive to participate in the contest.

Facebook contests should be fun and simple, so we developed an easy nomination form that allowed viewers to nominate a woman in real estate, who they felt conveyed value and leadership. Once the nomination round was completed, we announced the five nominees with the largest number of votes to the Facebook world.

Our next task was to encourage the community to vote, so we promoted the contest through Real Estate Weekly, email blasts and word of mouth.  We strategically used Facebook by posting information about each finalist, so that we continued the engagement with Real Estate Weekly’s fans.  More importantly, voters learned more about the women and who they were voting for as the most influential in real estate.

Overall the contest drew 50 nominations, more than 2,000 votes and acquired over 250 Facebook likes within a month.  The Real Estate Weekly’s Most Influential Women in Real Estate competition was quite the success.

What’s your favorite creative media campaign you’ve read about recently?

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Four Tips on Acing an Internship Interview

 

Internship interviews are just as important as any job interview. They should be approached with the same level of preparation and enthusiasm. As many college students and recent graduates are on the hunt for a summer internship position, I thought it would be a great time to share some solid tips for acing that internship interview.

1) Come prepared. This covers a lot! Bring a portfolio of your work from classes and previous internships if you have them. This will allow you to get specific about the experience you have and your writing skills by showing the work as you discuss it with the interviewer.

Research the company. You should have an idea of who the clients are, the number of people working at the company, who you will be meeting with, etc. Nothing screams “I’m half-hearted about this internship” more than someone who hasn’t even Googled the place they’re interviewing for.

You will be asked about previous work, school, club, volunteer and internship experience. Mentally prep yourself before the interview to know the important points you want to make. Simply saying that you built a media list at your last internship doesn’t give me a good indication of your skill set. Tell me what you built that list for, what type of media you were researching, how you helped the account person, and the ultimate result. What did you learn?

2) Dress appropriately. Come to the interview in business dress. First impressions are a big deal and you want the interviewer to pay attention to what you have to say, not what you are wearing. Dressing the part shows that you are taking the opportunity seriously. You should also steer clear of loud jewelry and flashy makeup. I heard a story of a candidate who had bangle bracelets on that kept banging on the desk in front of her, and all the interviewer could remember from the interview was the bracelets.

3) Be yourself. Nerves can get the best of us. We can speak too quickly, stutter and ramble if we get nervous in an interview. Take a deep breath before you get to the office so that you can best represent yourself in a calm and collected manner. Public relations is a high-stress job, and showing that you can remain cool under pressure will set you apart from other candidates.

Being yourself is also paramount so the interviewer can pair you with the appropriate supervisor. Supervisors want to know who they will be working with and how their direct report works best. If a candidate acts one way in an interview, and completely different while on the job, it’s not doing anyone any good. Interns aren’t expected to know everything or be “perfect” at public relations (no one is!), so admitting your struggles and what you want to learn is OK. That’s why we have internships – so you can improve your skill set and eventually apply it in your career.

4) Write a thank you note. This should be a no-brainer, but you’d be surprised. Write a thank you note or email to everyone you interviewed with, and make it something personal and different for each person. A template thank you note doesn’t show a lot of originality or that you put a lot of effort into it.

We’d love to hear your internship interview tips as well! Feel free to leave a comment below.

And best of luck to all those on the internship hunt!

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O’Dwyer’s Names Quinn & Co. to Top 25

 

The office is buzzing with exciting news this week! O’Dwyer’s released its 2012 rankings of NYC-based PR firms, and Quinn & Company made the top 25.

With a strong, cohesive team of 40 employees, we’re finding ourselves to be listed among incredibly good company. The top 25 list includes some of the city’s biggest firms.

O’Dwyer’s has been ranking PR firms for 40 years and bases measurement on current client lists and net fees accrued for PR counseling and time spent preparing and placing stories in media. Check out the full list of ranked NYC PR firms here.

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Quinn & Co. Puts the PR in Puerto Rico

 

It’s just another day in the world of PR.  Puerto Rico that is!  Our travel team’s adventure-loving Anna Tabakh recently took in the beautiful beaches of Puerto Rico and drove ATVs through the El Yunque National Rainforest during an incredible press trip for our client Wyndham Rio Mar Beach Resort & Spa in Rio Grande, Puerto Rico.

The week was infused with a multitude of exploration as Anna served as the photographer and DJ for Dwight Brown of The Huffington Post for a jaunt around the entire island of Puerto Rico.  Additional highlights included attending the Puerto Rico Open golf tournament with the lovely Wyndham Rio Mar team and working with the Puerto Rico Tourism team to host a golf outing and lunch with an array of golf-centric journalists!  In a nutshell, this Caribbean jaunt was the ideal convergence of business and pleasure despite acquiring her lobster glow!

If the picture looks familiar, it should.  She’s the top rated photo from The Huffington Post homepage feature about the trip: http://huff.to/GPycER

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