Opening of the Conrad Tokyo
Print Coverage
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Situational Analysis
As the public relations agency for Conrad Hotels, we were charged with raising awareness for Conrad Tokyo, which opened in July 2005.
Creative Tactic
Quinn & Co. Public Relations strategically pitched the new Conrad Tokyo to the top-tier magazines and newspapers read by the hotel’s upscale target audience and catering to the niche markets of design, food & beverage, spa, business and leisure travel. Each pitch was carefully tailored to the publication.
Results
Conrad Tokyo was featured in numerous outlets read by our target audience. These include: New York Times(2x), Departures, Travel + Leisure, Conde Nast Traveler, Robb Report, Food & Wine, Gourmet, Elite Traveler, Town & Country, ForbesLife, Nylon magazine. New York, Hotels (cover), Forbes.com, Business Traveler (2x), Wallpaper*, Surface, Luxury Spa Finder, Wine Enthusiast and many, many more.
Through Quinn & Co.’s media placements, Conrad Tokyo’s message has reached 12,027,928 travelers. The ROI to date is 64:1.
Accolades from Conrad Tokyo’s general manager for the tremendous press coverage Quinn & Co. secured – that resulted in bookings from U.S. travelers – became a frequent occurrence.
