Owners Taconic Investment Partners and Square Mile Capital Management Bring New, Innovative Marketing Tool to NYC Commercial Real Estate
New York – Taconic Investment Partners and Square Mile Capital Management present “Chelsea Cinderella,” a video art installation at 15 Little West 12, the Meatpacking District’s hottest new office and retail development. Each evening through June 1, West 13th Street will transform into an outdoor movie theater as the movie plays for the public.
15 Little West 12 is a newly built, 80,000-square-foot office and retail development spanning Little West 12th and West 13th streets. The five-story, block-through building offers four efficient full-floor office spaces, as well as ground-floor retail space. Designed as a nod to the neighborhood’s industrial and commercial past, distinctive features of 15 Little West 12 include: well-configured, loft-like spaces with ceiling heights that range from 12 to 18 feet; a brown-and-gray brick façade; and multiple large, industrial-style windows offering abundant natural light on the floor and incredible views of the Hudson River, Meatpacking District, The Standard Hotel, the High Line, Downtown and Midtown. Robert K. Futterman & Associates is marketing the retail portion, while Newmark Knight Frank is marketing the offices.
“We’ve thought outside the box to bring something new to the commercial real estate market,” said Paul Pariser, co-CEO of Taconic Investment Partners. “By hosting ‘Chelsea Cinderella’ at 15 Little West 12, we’re turning commercial property marketing on its head. It’s a novel way to exhibit the building to the broker and tenant communities, while also pointing out the street’s incredible foot traffic.”
Using motion, light and the absence of light, “Chelsea Cinderella” tells the story of a young woman who comes to New York to build a successful personal and professional life. Flowing from window to window through ground and second floors of 15 Little West 12, the woman’s story transitions from ingénue New Yorker looking for work and love to an independent, successful woman. “Chelsea Cinderella” was created by artist and scientist Mark Yurkiw, best known for his creation of “The Homeless Statue of Liberty” for N.Y. Cares.
“My inspiration for this piece was Charles Perrault’s legendary folk tale, ‘Cinderella,’ considered by many to be the first inkling of the French Revolution,” said Yurkiw. “I saw the historical parallel between current political and cultural challenges and those tied to the original ‘Cinderella’ story. ‘Chelsea Cinderella,’ though, is the essence of New York and has been the city’s driving force throughout history. 15 Little West 12 was the perfect host for the installation; the building is the perfect showcase for the story and the Meatpacking District is one of those ever-evolving New York City neighborhoods that is symbolic of the character’s desire to advance.”
For more information on available office and retail space at 15 Little West 12, please visit www.15lw12.com. For more information on the artist, please visit www.think3-d.com.
About Taconic Investment Partners:
Since its inception in 1997, Taconic Investment Partners LLC has acquired and developed more than eight million square feet of office properties in New York City, Chicago, Washington, D.C. and Atlanta. In addition, it has also renovated two large residential complexes in Brooklyn and the Bronx, is co-developer of the new luxury high-rise Caledonia condominium and rental development along the High Line in Manhattan, has assembled significant land holdings in Coney Island (Brooklyn) for residential development, and just completed a prime redevelopment in the Meatpacking district of Manhattan leased by Apple Computer. For more information visit: www.taconicinvestments.com.
About Square Mile Capital:
Square Mile Capital Management is a private investment firm which focuses on real estate and real estate related opportunities, including both debt and equity investments on behalf of select institutional and private investors. Square Mile takes a value oriented approach to its investment activities, with an emphasis on opportunities to acquire or capitalize assets or enterprises which are undervalued, overlooked, complex or mispriced. Since the establishment of its first fund, Square Mile’s funds comprise approximately $1.5 billion in discretionary capital, including its most recent vehicle which closed in February 2009 with $806 million of committed discretionary capital. Square Mile has offices in New York, Los Angeles and Greenwich, Connecticut.
About Mark Yurkiw:
Educated in physics and fine arts, Mark Yurkiw has been creating three dimensional art, as well as exhibitions for the medical, architectural, industrial, theatrical and public services communities internationally for over thirty years. Some typical projects have included collaborating with inventors to solve the design and technical aspects of a confidential new product, creating a detailed interactive model for city planning (such as the proposed new Penn Station), and generating special effects for television commercials. Mark has won numerous awards for his work, such as The Art Directors Club Honor, The Society of Medical Illustrators Award and the International 3-Dimensional Illustrators Show. Mark’s work has been exhibited at The Museum of Modern Art and is currently represented in private and corporate collections.
Contact: Jessica Forman, Quinn & Co., 212.868.1900 x246, jforman@quinnandco.com.
