Tag Archives: pr
Word of Mouth Marketing is Music to Our Ears
Remember chain letters? English indie pop band The xx does, and they turned it into a genius way to promote their new album, Coexist.
Rather than releasing the album widely through normal channels, the band gave one fan an exclusive…
Successful Public Relations Campaign is Sweeter than Honey
Creative work is the root of compelling and successful public relations campaigns. Our achievements include searching for the world’s greatest job, loft design competitions, or outdoor hotel bedrooms. We helped keep the buzz going for our client, The Waldorf Astoria…
Interns Rock Series – Edition III
For any of you who missed our last post in the Interns Rock Series, see input from Margaux Fleuranges here!
We continue our series of blog posts by these fabulous Fall 2011 interns sharing their experiences so that other students and…
Emerging Media: Thrilling and Fast-Growing
Emerging Media is like candy to us! It is a thrilling and fast-growing area.
Move over online journalists and bloggers. With the onset of digital media, everyone can be a communicator, and every brand can be a publisher.
Now, we…
Interns Rock Series – Edition I
Interning plays such an integral role in the development of a communications professional’s career. Most of us have completed a number of internships – hey, it’s a rite of passage in the PR world. So we asked Kristine, Margaux, Aakash,…
Google+ Pages: The Pluses and The Minuses for Businesses
So the news is in: Google+ is open for business. Or rather, open to business. But what does this mean for us in PR and for our clients?
Businesses already have Facebook pages, Tumblr blogs, Twitter handles, YouTube channels, and…
Standing Os? A Wow Wall? Have Fun, Grow Your Culture!
It’s that time of year when most companies are crunching the numbers – charting goals, growth, budgets – plotting and planning. It is a necessary part of running a strong business. But one often overlooked part of growing a business…
Client Relationships are not about Relationships. Be a Challenger – Yeah!
The point Kris Klopp, new business director of RSW/US, makes in his post below about being a Challenger really resonated with me.
When I apply it to our agency-client relationships, sometimes it’s ourselves we need to challenge first. Then we…
