Archives » March 2009

  • Travel Publicist = Travel Agent to Friends & Family

    When I first broke the news to my family that I was no longer pursuing a career in law (after being pre-law at Syracuse University and working as a paralegal for a top NYC law firm, Weil, Gotshal & Manges LLP, for a year) not only were a few tears shed, but the constant “are you sure” conversations never […]

    Popularity: 28% [?]

    Tuesday 31st March 2009 - 6:31:47 AM | Comment

  • Scooch over, this couch is too crowded!

    As you may have already seen, over the weekend we changed Quinn & Co.’s blog name from The Purple Couch to The Purple Lounge.
    In a post awhile back, I wrote about how the purple couch is Quinn & Co.’s company mascot, inspiring us to continuously explore, innovate, and above all — be passionate about what […]

    Popularity: 30% [?]

    Monday 30th March 2009 - 7:00:10 AM | Comment

  • Turning Chefs Into Rock Stars

    More than 10 years ago my college roommate and I would spend Sunday afternoons glued to the TV watching Food Network. We would salivate as we heard the sizzle of duck breast searing; we would become downright giddy at the mere mixing of cake batter and fudge. It was the height of Emeril Lagasse’s “BAM” […]

    Popularity: 30% [?]

    Thursday 26th March 2009 - 6:35:34 AM | Comment (1)

  • The Buddy System: How to know what journalists are writing at all times

    I was first introduced to the buddy system when I was a little guy in summer camp.  There we’d be, making sand castles and trying to get that moat to work (it never quite did, did it?), when the head counselor would blow her whistle and yell, “Buddy check!” 
    This fool-proof system seemed to always work […]

    Popularity: 29% [?]

    Wednesday 25th March 2009 - 12:00:07 PM | Comment (1)

  • Bringing Wellness into the Office

    Wellness means finding a healthy balance of the mind, body and spirit. We tend to overlook our own state of wellbeing at work when there aren’t enough hours in the day to get through our “to-do” lists, let alone factor in time to search for a doctor, go to the gym or even go to […]

    Popularity: 26% [?]

    Monday 23rd March 2009 - 6:00:04 AM | Comment

  • Overcoming The Fear of Heights… Impossible right!?

    As a Quinn & Co. publicist for Club Med, I have had the luxury of traveling to properties around the world with extraordinary journalists to check out newly renovated properties.
    On press trips I’m always eager to join in the variety of activities offered onsite.  Waterskiing? – yay! Sailing? – yes! Aerobics classes? – count me in! Snorkeling? – […]

    Popularity: 24% [?]

    Friday 20th March 2009 - 6:29:56 AM | Comment

  • The Power of Visioning

    Follow your bliss – that’s something we’re always encouraged to do here at Quinn & Co. A big part of tapping into what lights you up, as our founder and president Florence puts it, comes from visioning.
    As a company, we’ve experienced time and again the power of visioning, doubling our space and team over the last […]

    Popularity: 24% [?]

    Thursday 19th March 2009 - 6:00:40 AM | Comment

  • Green Gravity: What pulls you in?

    When pitching sustainable real estate clients to the media, the first questions a journalist will ask me are, “is this really green?” and “what sets this apart?”
    As a general consumer, I ask the same questions. Seeing the words GREEN, ORGANIC, ECO-FRIENDLY and SUSTAINABLE, plastered over everything from cleaning products and paints to makeup and hair […]

    Popularity: 25% [?]

    Wednesday 18th March 2009 - 6:00:58 AM | Comment

  • Q&C is renting office space

    Quinn & Co. is renting fully-furnished individual offices and cubicle spaces.  They are available for immediate sublease at an award-winning PR firm at 36th and 8th Avenue on the 21st floor with Hudson River views.  (We watched the US Air plane rescue from our windows!) 
    The building has a state-of-the-art, 24/7 security desk in a hip […]

    Popularity: 25% [?]

    Tuesday 17th March 2009 - 10:24:36 PM | Comment (1)

  • A Perk of Being In the Biz

    When we are interviewing potential entry-level candidates here at Quinn & Co. for an opening on the travel side of our business we almost always ask, “Why travel PR?” The universal answer, which we laugh at and mentally deduct points for is, “Because I love to travel!”
    As cliché as this answer might be, the truth […]

    Popularity: 27% [?]

    Thursday 12th March 2009 - 6:00:42 AM | Comment (1)

  • Staying Visible During Tough Economic Times

    I recently read an article on MediaPost by Debbie Reichig, a longtime media industry research and marketing executive who has worked for a number of large corporations, including NBC Universal.
    The article looks at the current economic downturn and how most survival instincts are leading companies, both big and small, to seek refuge and wait for […]

    Popularity: 25% [?]

    Wednesday 11th March 2009 - 12:49:47 PM | Comment

  • Coming Soon to a Neighborhood Near You

    Did you know? 
    The New York Times is coming soon to a neighborhood near you.

    Last week, the widely read paper launched two hyper-local neighborhood blogs on its Web site to engage local audiences – brought to you by both New York Times writers and community citizens – all in an effort to bring you news about […]

    Popularity: 23% [?]

    Tuesday 10th March 2009 - 9:27:40 AM | Comment

  • It’s Not Just About Digital Media

    There was something about the rush of articles on digital media that was nagging at me. What I was hearing (and I am willing to face the fact that I may be the only one hearing this) is that PR has been operating in traditional media, and now we need to move to the digital […]

    Popularity: 27% [?]

    Friday 6th March 2009 - 2:47:25 PM | Comment

  • Sand on Demand

    People, clients especially, often ask how we come up with such creative ideas at Quinn & Co. The truth is that many of our ideas come from our own experiences and every day life.
    For example, our BlackBerry Detox program for Sheraton Chicago Hotel & Towers (Bulldog Reporter Gold Award Winner Travel, Hospitality & Destinations; HSMAI […]

    Popularity: 30% [?]

    Wednesday 4th March 2009 - 1:55:10 PM | Comments (2)

  • Talk to Strangers

    As a five-foot tall woman in a city of 16 million, I fully support the rules of society that prevent perfect strangers from speaking to each other on the street. But like any other New Yorker bound by a healthy skepticism of other people, I actually get a rush from talking to people I don’t […]

    Popularity: 24% [?]

    Tuesday 3rd March 2009 - 9:14:01 AM | Comment

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