Archives » June 2009
Air New Zealand’s Racy But Smart Ad Campaign
While I work for Quinn & Co.’s real estate division, I did travel PR in my former professional life, representing a non-profit, trade association that promotes student & youth travel, an exclusive travel club and a luxury hotel barge operator that hosts cruises throughout Europe. Point being that I still like to keep an […]
Popularity: 100% [?]
Central Park’s One-Day-Only Tel Aviv Beach Party
As an intern for a company that works on so many great hotels and buildings, I’ve been fortunate enough to participate in the brainstorm and promotion of catchy, one-time events promoting exotic properties and locations worldwide. Here at Q&C we are constantly trying to come up with ideas that will not only generate buzz but […]
Popularity: 24% [?]
Keep Dreaming
(I wanted to share with you all my speech on the occasion of receiving the Greater New York Chapter HSMAI Hospitality Professional of the Year Award, June 11, 2009)
It’s the people who make the NYC hospitality industry so great. Look around us. There are a lot of mentors in this room […]
Popularity: 26% [?]
Child Bullying Solution, Related to PR
While I normally would not blog about children, I felt this article about a new policy by the American Academy of Pediatrics on how to deal with and view child bullies was important enough to share (http://www.nytimes.com/2009/06/09/health/09klas.html?emc=eta1).
Based on a model developed in Scandinavia, it assigns active roles in addressing the issue of bullying to […]Popularity: 24% [?]
The two big G’s
I love this partnership between two big G’s. The Guggenheim Museum and Google have created an online competition that anyone can enter by using Google Earth and Google SketchUp to design a virtual, 100-square-foot living and work space shelter. My guess is that Google wanted to promote Google Earth and Google SketchUp so approached the […]
Popularity: 46% [?]
MASterwork Awards announced
Here’s a cool NYC architecture and urban design awards program: The Municipal Art Society of New York’s MASterwork Awards, which recognize excellence in architecture and urban design. They just announced the winners (the Standard Hotel and the TKTS Booth in Times Square) so you’ll have to wait a year to enter.
Popularity: 40% [?] […]
Popularity: 40% [?]
Marketing to women
I just read an interesting article on marketing to women by Lynn Russo Whylly (Brandweek 5.18.09). Some highlights:
Female consumers control or influence 85% of all purchase decisions and are responsible for $7 trillion in spending.
They want companies to understand how they feel and develop a relationship with them; not market to them.
The things they […]Popularity: 27% [?]
There’s nothing like a good disaster to really round off a trip!
I’ve been doing travel PR for a while now, and so have a wealth of experiences, both good and bad. I’ve always marveled that I actually get paid to travel the world, stay in fabulous hotels, eat in the best restaurants, see all that our wonderful world has to offer; and, basically have […]
Popularity: 30% [?]
The PR Commitment…in good AND bad times
Many companies’ first reaction is to cut PR when looking to reduce budgets; however, what they fail to realize are the long-term positive effects PR can help them attain. The below article is a great reminder for companies not to be so haste when making decisions and truly look at goals needed to be […]
Popularity: 35% [?]
What Can PR Practitioners Learn from the #1 Show in America?
I am possessed by American Idol, and not just because my 8-year-old son and I became hooked on it. (We had a no-TV-after-dinner-rule until we discovered the #1 show in America.) As a marketer, I am fascinated by its success (22.5 million viewers; 100 million voters; a franchise valued at $2.5 billion) and […]
Popularity: 33% [?]

