The Purple Lounge
home of the purple couch

I live in a rental apartment building in North Jersey that has plenty of nice amenities like a gym, pool, residents lounge with WiFi, and a game room with pool and poker tables. Sounds great, right?
Well, the problem is that these spaces have very little life. Residents plod along on the treadmills in solitude or […]

Popularity: 29% [?]

Last Christmas my uncle sent out a holiday greeting to his entire email address book.  Sounds harmless, right?  Wrong.  The problem was he didn’t blind copy the list and a bunch of amateurs started hitting reply all.  There were those who sent greetings back, one who was upset that Hanukkah was not mentioned, and others […]

Popularity: 29% [?]

The 2009 North America Hotel Guest Satisfaction Index Study by J.D. Power and Associates recently showed that green hotels made great strides in awareness, guest satisfaction and participation in sustainable programs since 2008. 
As a publicist in the travel industry, I’ve been hearing about “green” for the past few years, mostly from the media.  I work […]

Popularity: 28% [?]

As is the case every year, and this summer in particular due to the current climate, July and August are a slow time for the real estate industry event-wise.  However, it looks like there’s already some great ones in the works for the fall.  Check out The Real Deal, Crain’s and Green Pearl for additional opportunities […]

Popularity: 27% [?]

Whether it is the fear of losing control by letting the public pull aside that carefully cultivated curtain, or simply not seeing the benefits of joining the Web 2.0 conversation, many prefer to sit on the sidelines.  If one still doesn’t see the value in entering the new media conversation, they need to look no […]

Popularity: 27% [?]

As a frequent Lululemon passerby (note: not a Luluhead, which is another word for a devout follower) and yoga enthusiast, I was intrigued by Lulu Lust in New York Magazine, a feature about the brand that surrounds me and my yoga mat in every class.
Here are some pointers you can learn from Lululemon about branding […]

Popularity: 28% [?]

Have you heard about Horizon Group Management?  Until a week ago, I doubt many people outside of Chicago knew much about this company.  That changed when news broke that the company was suing a tenant for libel over a tweet!  Yes, a simple 140-character tweet turned into a public relations nightmare for the Horizon Group.  […]

Popularity: 35% [?]

I LOVE this advertising idea!  Something like it could be done for a hotel, boat or restaurant, etc. on the Internet rather than TV.
July 21, 2009
From the NY Times…Selling Cruises to Couch Potatoes in Real Time
By Douglas Quenqua

WITH apologies to Andy Samberg of “Saturday Night Live,” JWT never thought it would be on a boat.
But […]

Popularity: 31% [?]

While social media is having a positive effect and completely changing the way in which companies interact with consumers, it should be an additional avenue for those to reach clients and not replace traditional communication methods.
The travel industry is at the forefront of utilizing social media channels such as Twitter and Facebook to reach guests […]

Popularity: 27% [?]