The Purple Lounge
home of the purple couch

The benefits of social media, especially blogging, are seemingly endless.  What could be wrong with access to larger audiences, more readily-available information and quicker dissemination of that information, instant feedback, and a million other ways to engage directly with consumers and clients? Nothing…right? According to the Federal Trade Commission (FTC), that answer is wrong, very […]

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People don’t live their lives in one place.  Not even on social media sites. 
If you focus only on the beans you will miss the whole enchilada. 
We should all be practicing public relations that encompasses all the communications channels:  traditional and digital media, direct-to-the-consumer, and what I call “anything goes.” 
Can anyone think of a phrase (other […]

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Netflix has found a creative, long-term campaign that has successfully built customer loyalty and generated some quality attention!
In Netflix contest, rivals join forces on global buzz
By Lindsey Miller
Netflix Prize entrants themselves kept the conversation simmering for three years.  Netflix announced the winner of its three-year, $1 million contest to improve its movie recommendations Tuesday to […]

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With budgets tightening in most households and businesses, everyone seems to be in one way or another, affected by the recession.  As a PR intern in the travel industry, I’ve realized how much this problem is magnified when it comes to travel.  This is true because so many of us find ourselves skipping the annual […]

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Let’s not forget that, in the midst of our love affair with social media, there is joy in in-person, live conversations and gatherings.
Colleagues Danielle Pagano and Greg McGunagle (recently engaged …to each other!), with an assist from David Semanoff, brought this point home when they treated us to a company Quiz Night.
In the Dream Room, […]

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Borders bookstores has secured 80 signed copies of Dan Brown’s highly anticipated novel, “The Lost Symbol,” and will distribute them throughout 80 Borders and Waldenbooks store locations nationwide for readers to claim.
The catch: The company has decided to utilize none other than Twitter to deliver clues to the locations of the books for its readers.  […]

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Regardless of whether or not you own a computer, chances are you’ve heard of Bing, Microsoft’s latest venture into the multi-billion dollar search engine industry.  And while you may not have tried it out for yourself, you’ve probably also been bombarded by Bing’s $80 million dollar advertising and marketing campaign featuring others who have.
I grew […]

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A few weeks ago, I wrote about the results of a recent survey showing that awareness of green programs at hotels is up among consumers.  That survey showed that satisfaction is more than 160 points higher among guests who are aware of such programs than those who are unaware.  I commented that the stats shocked […]

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Even people living under rocks are likely to get some low-grade WiFi service, or at least a cell data signal, so it’s not news that the last few years have seen immediacy turn into the ultimate Internet trump card.
Tuesday, Hitwise U.K. revealed that Twitter has overtaken the once-mighty MySpace in terms of UK website visits […]

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Quinn & Co. colleague, Criterion Global, just alerted us of an interesting study that published last month and analyzed the average ad rates paid by advertisers in various categories.  The study found that the travel industry which generates approx. 8.5 Billion image-based ad impressions per annum came in on top, with an average CPM paid […]

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I first met Missy Robbins a little over two years ago when she was Executive Chef at Tony Mantuano’s four-star Italian restaurant Spiaggia in Chicago.  I quickly fell in love with her style and that love affair has continued at A Voce where Missy’s fresh pastas, rustic Italian dishes, and sinfully divine panna cotta dominate […]

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