The Purple Lounge
home of the purple couch

We just finished reading a great post by Journalistics blogger Jeremy Porter about the effectiveness of press releases in our ever-changing media landscape. 
To read the full piece, click here, but the following is basically what he has to say on the topic.
More than 12,000 times every month “how to write a press release” is searched […]

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Upon realizing that I had to purchase books for my NYU night class, I was initially thrilled at the opportunity to use my Barnes & Noble gift card from the previous Christmas.  That was until the shopping experience…I went to one location, all I had time to do in the past week, and came up […]

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According to a column by MediaPost’s Erik Sass yesterday, Scarborough’s latest Integrated Newspaper Audience study revealed that 171 million American adults read a newspaper’s print or online version at least once a week.
A digital and social media enthusiast, I must admit that I still love holding a newspaper that’s hot off the press with a […]

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Independent films have a hard time breaking out. Usually the conventional films with tiny marketing budgets like “My Big Fat Greek Wedding” or “Little Miss Sunshine” are the ones that capture the mainstream public’s imagination.
Enter Lee Daniels’ “Precious,” a story of an overweight abused pregnant Harlem teenager who’s having her father’s child, a decidedly non-sunny […]

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It was such a pleasure speaking on Greenpearl’s Real Estate Expo panel last Friday.  Thank you Ryan Slack for the opportunity and thank you fellow panelists for an engaging discussion!
I was surprised that through the process of sharing information, everyone in the room – panelists and the audience alike – really learned from one another. […]

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We just finished reading a Ragan’s PR Daily article which captures its recent and exclusive interview with NY Times’ tech critic David Pogue, and were pleasantly surprised to learn that 60-70 percent of his columns, blog posts and weekly online videos come from pitches (from PR professionals like us!).  After all, it’s not everyday that […]

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On Oct. 2, much of the media’s attention was focused on the decision of which city would host the 2016 Olympic Games.  Chicago, Tokyo, Madrid or Rio de Janeiro?  I had the opportunity to watch this decision from a unique viewpoint.  As a PR intern in the travel industry, I was aware of the importance […]

Popularity: 37% [?]