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I was sitting at NYU listening to David Meerman Scott giving a presentation for his new book World Wide Rave last March 11th, when “The Best Job in the World” campaign popped up on the screen.  I actually yelled out in the middle of the presentation.  Quinn & Co. was the U.S.-based PR agency for Tourism Queensland’s campaign that traveled around the world so quickly that it became one of the biggest social media case studies before the campaign was even over and there it was in David’s presentation. 

During the break, I spoke to David and later connected him with John Frazier, an EVP here at Quinn & Co., so that David could get first-hand information about the continuing results of the campaign.  Less than one year later, John is quoted in David’s The New Rules of PR and Marketing talking about the landmark Best Job in the World campaign, which was created halfway around the world by Brisbane-based CumminsNitro.

I think back to the multiple levels of communication that got us here. 

-First, in the room I was sitting in someone pointed me out to David (WOM) and made sure that we connected (in-person networking)

-Then I connected with @dmscott (Twitter), followed by (email) discourse and an introduction to John.

-Next John and Melissa Braverman, an AS here at Quinn & Co., submitted material for David’s blog.

-Finally the book .

Bringing this whole chain of events full circle, the first edition of The New Rules of PR and Marketing was one of the books that inspired me to pursue digital media and social media.  After an incalculable amount of work, learning and time spent with some of the best social media minds out there (both in person and virtually), I am now a member of the digital media team at Quinn & Co. and focus most of my time on digital pr.

How amazing is it to be able to connect in so many different ways?  Or to be able to meet people online and in person who have truly influenced you? The irony is, how many rules did we have to break to get to this point?

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