The Purple Lounge
home of the purple couch

Jay Jaffe of Jaffe PR posed the important question on PR Week last week, “Is there a way to make an unflattering Internet mention of you or your firm disappear?”
Many firms out there talk about DSEO (defensive search engine optimization), which involves creating positive online content to push down and replace negative content.  While this sounds […]

Popularity: 12% [?]

 
I was sitting at NYU listening to David Meerman Scott giving a presentation for his new book World Wide Rave last March 11th, when “The Best Job in the World” campaign popped up on the screen.  I actually yelled out in the middle of the presentation.  Quinn & Co. was the U.S.-based PR agency for […]

Popularity: 15% [?]

Upon realizing that I had to purchase books for my NYU night class, I was initially thrilled at the opportunity to use my Barnes & Noble gift card from the previous Christmas.  That was until the shopping experience…I went to one location, all I had time to do in the past week, and came up […]

Popularity: 29% [?]

As a five-foot tall woman in a city of 16 million, I fully support the rules of society that prevent perfect strangers from speaking to each other on the street. But like any other New Yorker bound by a healthy skepticism of other people, I actually get a rush from talking to people I don’t […]

Popularity: 24% [?]