The Purple Lounge
home of the purple couch

Maybe it’s because spring is in the air or because three of our interns have received full-time employment at other PR firms over the past two months, but I can’t help but feel like the economy is on the mend.  This has been the worst recession since the Great Depression, and while the U.S.’s federal […]

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These days, it feels like the number of blogs focusing on the digital and social media realms is limitless.  This just adds to a sentiment of complete information overload that is held by so many of us.  My colleague Danielle often likens the scenario to a classroom, saying:
You see, there’s always going to be that […]

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Exciting week ahead.  Today through Fri., Social Media Week New York will be taking place at different sites across the city.  For those of you who aren’t familiar with the conference or haven’t caught wind of all the buzz, the second annual will feature events taking place simultaneously in cities across the globe (i.e. NYC, […]

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Earlier this month, the door was closed on a well-known loophole that has allowed surfers to read countless stories from subscription-based sites like the Wall Street Journal for free via Google News.  The corporate announcement came after much criticism, particularly from the publishing industry whose annual deficits have been at record lows for quite some […]

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We just finished reading a great post by Journalistics blogger Jeremy Porter about the effectiveness of press releases in our ever-changing media landscape. 
To read the full piece, click here, but the following is basically what he has to say on the topic.
More than 12,000 times every month “how to write a press release” is searched […]

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According to a column by MediaPost’s Erik Sass yesterday, Scarborough’s latest Integrated Newspaper Audience study revealed that 171 million American adults read a newspaper’s print or online version at least once a week.
A digital and social media enthusiast, I must admit that I still love holding a newspaper that’s hot off the press with a […]

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If you’re in the city this coming Friday and have some downtime, our very own Suzanne Rosnowski, partner of Q&C’s real estate division and recently named one of PR News’ 15 to Watch winners, will be speaking at GreenPearl.com’s NYC Real Estate Expo 2009.  The panel, “Real Estate Marketing Alternatives in a Low Ad Budget […]

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As I wrote in a post earlier this month, I wanted to conduct an experiment about whether or not my own impressions of a small inn on Vieques, Puerto Rico I was going to be vacationing at mirrored those of the outstanding online reviews I based my reservation on.  I set out to research this […]

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…the cobblers children have no shoes.  This held eerily true in my own life recently.
As someone who consumes digital media all day long at work and sits in digital media marketing classes on the weekend, you would think that I would be the last person to book a hotel room without checking out what its […]

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As is the case every year, and this summer in particular due to the current climate, July and August are a slow time for the real estate industry event-wise.  However, it looks like there’s already some great ones in the works for the fall.  Check out The Real Deal, Crain’s and Green Pearl for additional opportunities […]

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Politics aside, if there’s one point President Obama has been clear on, it’s that he is committed to creating the most open and accessible administration in American history. And thus far, this goal has seemingly been achieved through his use of various digital/social media tools and strategies.
It began with his work with Boston-based Blue State […]

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While I work for Quinn & Co.’s real estate division, I did travel PR in my former professional life, representing a non-profit, trade association that promotes student & youth travel, an exclusive travel club and a luxury hotel barge operator that hosts cruises throughout Europe. Point being that I still like to keep an […]

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Before the economy took an unprecedented dip and the housing crisis infiltrated the five boroughs, New York City real estate folks were already seeing this trend. Developers, homeowners and the industry-at-large appeared to be ditching the over-the-top amenities and services for an emphasis on livability and quality architecture/construction.
But I digress. My point is that the […]

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I recently read an article on MediaPost by Debbie Reichig, a longtime media industry research and marketing executive who has worked for a number of large corporations, including NBC Universal.
The article looks at the current economic downturn and how most survival instincts are leading companies, both big and small, to seek refuge and wait for […]

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I just got back from five days in Washington, D.C. with my boyfriend, Dan, and his brother, John, a local resident and government employee.  Each day was more exciting than the previous.  It was a whirlwind of emotions and after taking sufficient time to reflect on my experience, it’s still difficult to describe how fortunate […]

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