The Purple Lounge
home of the purple couch

 
Dr. Lalia Rach, divisional dean and HVS International chair of the Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management at New York University (whew), said at an HSMAI luncheon in NYC earlier this month that tablets will replace smart phones.  I believed her. 
The dawning of that day arrived yesterday when Steve Jobs, co-founder […]

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The following post comes from Florence Quinn, president and founder of Quinn & Co.
“The importance and beauty of teamwork”
2009 was a crappy year.  But, man, did I learn one awesome lesson that I have embraced as a core characteristic of success.  That lesson is the importance and beauty of teamwork.
It was our teamwork that got […]

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People don’t live their lives in one place.  Not even on social media sites. 
If you focus only on the beans you will miss the whole enchilada. 
We should all be practicing public relations that encompasses all the communications channels:  traditional and digital media, direct-to-the-consumer, and what I call “anything goes.” 
Can anyone think of a phrase (other […]

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Let’s not forget that, in the midst of our love affair with social media, there is joy in in-person, live conversations and gatherings.
Colleagues Danielle Pagano and Greg McGunagle (recently engaged …to each other!), with an assist from David Semanoff, brought this point home when they treated us to a company Quiz Night.
In the Dream Room, […]

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I LOVE this advertising idea!  Something like it could be done for a hotel, boat or restaurant, etc. on the Internet rather than TV.
July 21, 2009
From the NY Times…Selling Cruises to Couch Potatoes in Real Time
By Douglas Quenqua

WITH apologies to Andy Samberg of “Saturday Night Live,” JWT never thought it would be on a boat.
But […]

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Daffy’s is running a contest for consumers to win an NYC apartment rental at a discounted price.
I am posting this to:
1) Share a fab idea.
2) Share how Daffy’s thought outside the realm of its industry (retail) about what is impacting people’s lives (affordable housing) and created a compelling campaign around that which crosses industries.
3) Highlight […]

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The following AdAge article entitled: “Real-Estate Ads Find New Home on Web in Recession,” 6/1/09, is a must-read for anyone in residential real estate. I apologize for the tardy post. However, it is still highly relevant!
http://www.baldwinlanding.com/blog/index.php/real-estate-ads-find-new-home-on-web-in-recession/
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(I wanted to share with you all my speech on the occasion of receiving the Greater New York Chapter HSMAI Hospitality Professional of the Year Award, June 11, 2009)

It’s the people who make the NYC hospitality industry so great. Look around us. There are a lot of mentors in this room […]

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While I normally would not blog about children, I felt this article about a new policy by the American Academy of Pediatrics on how to deal with and view child bullies was important enough to share (http://www.nytimes.com/2009/06/09/health/09klas.html?emc=eta1). 
Based on a model developed in Scandinavia, it assigns active roles in addressing the issue of bullying to […]

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I love this partnership between two big G’s.  The Guggenheim Museum and Google have created an online competition that anyone can enter by using Google Earth and Google SketchUp to design a virtual, 100-square-foot living and work space shelter.  My guess is that Google wanted to promote Google Earth and Google SketchUp so approached the […]

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Here’s a cool NYC architecture and urban design awards program:  The Municipal Art Society of New York’s MASterwork Awards, which recognize excellence in architecture and urban design.  They just announced the winners (the Standard Hotel and the TKTS Booth in Times Square) so you’ll have to wait a year to enter.

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I just read an interesting article on marketing to women by Lynn Russo Whylly (Brandweek 5.18.09). Some highlights:

Female consumers control or influence 85% of all purchase decisions and are responsible for $7 trillion in spending.
They want companies to understand how they feel and develop a relationship with them; not market to them.
The things they […]

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I am possessed by American Idol, and not just because my 8-year-old son and I became hooked on it. (We had a no-TV-after-dinner-rule until we discovered the #1 show in America.) As a marketer, I am fascinated by its success (22.5 million viewers; 100 million voters; a franchise valued at $2.5 billion) and […]

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There was something about the rush of articles on digital media that was nagging at me. What I was hearing (and I am willing to face the fact that I may be the only one hearing this) is that PR has been operating in traditional media, and now we need to move to the digital […]

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If you read Michelle’s blog of Jan 27th you will know I was presented with HSMAI’s Lifetime Achievement Award in travel PR last Monday.. It was an amazing evening…really a dream come true.
I had been sweating over the award since last fall when I was told I would be receiving it. I wanted badly to […]

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